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                  品牌文化

                   

                  • 品牌广告语:冠珠陶瓷 大家之选
                  • 品牌理念:民族品牌 中华风采
                  • 企业愿景:有建筑的地方,就有冠珠陶瓷
                  • 工作作风:认真、快、坚守承诺,保证完成任务,决不找借口
                  • 商标释意

                      由“明珠”二?#20540;?#22768;母“M”和“zh”变化组合而成。?#28020;癕”为基础,托起“zh?#20445;?#26500;成大厦形状,寓意千秋基业都有“明珠”的产品,在大厦上方一颗明珠?#20102;?#30528;光芒,配?#28020;?#20896;珠”二字,整个商标图案组合严谨自然。该标志庄严、稳重中带有现代感,犹如丰碑矗立,既切合建陶产品的特征,又蕴含永续经营、做大做强、成为建陶业的“璀璨明珠”的理念,彰显恒久的气势和魅力

                  • 核心文化

                    冠珠陶瓷是新明珠集团历时二十余年倾力打造的瓷砖品牌,是为追求现代高品质生活、?#37322;?#25104;功、进取和奋发向上的广大人士?#32422;?#22823;、中城市家庭,现代都市社会群体创造价值的一个陶瓷品牌,用丰富的配套覆盖消费市场。

                    冠珠?#36873;?#27665;族品牌,中华风采”作为品牌理念,从成功建立品牌的耀眼光芒中折射了民族建陶品牌的光辉,弘扬了一种振兴中华民族传统的文化的伟大气节,树立了自强不息做大做强民族品牌。

                    冠珠标准色中大量红色的有运用是对民族文化深刻和直?#25317;?#20307;现,建立在深层次的理解之上,冠珠提出“中国的也是世界的”这样一种主张,倡导东方文化与世界的交融与和谐共处,吸纳中外文化精髓,促成民族工业在现代科技浪潮中更高、更快、更强的腾飞,让中国?#32422;?#30340;品牌成为世界的?#26223;粒?#35753;世界更多的了解中国博大精深的文化、让冠珠走向世界,搭建起沟通世界与中国文化之间的桥梁。


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