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                  冠珠新闻

                  新形象·新营销·新策略 | 冠珠陶瓷4月终端营销活动概览

                  2019.05.06 浏览:


                         万象更新的四月,冠珠陶瓷在行业转型中抓住契机,在凯里、石河子、任县、潮阳多地旗舰店重装焕新盛大开业,致力为消费者提供更舒适、便捷的购物体验。冠珠陶瓷总部多位领导、来自全国各地的代理商、行业内多个主流媒体一同见证多地冠珠陶瓷旗舰馆闪耀启航。
                    01
                    凯里冠珠陶瓷旗舰店荣耀启航

                    4月29日,贵州凯里冠珠2000㎡旗舰店荣耀启航,成为当地超大规模的瓷砖体验店,众多消费者慕名而来,满意而归,至此冠珠陶瓷在贵州省又增添了一座新的标杆门店。


                    开业当天,冠珠品牌副总经理彭俊泉亲临观礼道贺,黔东?#29616;?#31119;建商会会长、执行会长、秘书长及部分常务副会长、副会长单位代表齐聚一堂,北京水木南山装饰、广东名匠装饰、广东星艺装饰、贵州云上装饰、贵州尚家艺装饰、创艺装饰、豪庭装饰等合作伙伴代表也纷纷?#21280;?#31069;贺,黔东?#29616;?#30005;视台对本次开业盛典进行了热点报道,在凯里当地掀起了一阵“冠珠”的热?#20445;?#22823;幅提升了品牌知名度,为品牌进一步的销售工作开展和渠道开拓奠定了坚实基础。

                   

                    02

                    潮阳冠珠陶瓷盛大起航

                    4月30日,潮阳冠珠陶瓷3000㎡旗舰店盛大起航。开业活动结合潮阳当地民俗文化,并邀请到了有世界狮王之称的比麟堂龙狮?#21448;?#38453;表演,活动落地当天人气爆棚,答谢午宴上祝福声连连。


                   截止活动落地上午合计签单112单,均单值达3万元以上,开业当天创新增加线上直播观礼,线上直播浏览人数达将近15万人次。

                    03
                    石河子冠珠陶瓷旗舰店华丽绽放

                    4月27日,石河子冠珠陶瓷旗舰店盛大开业,冠珠陶瓷总部领导、众多合作单位、行业内多个主流媒体一同见证石河子冠珠陶瓷1000㎡旗舰店华丽绽放。

                      石河子旗舰店展示

                    石河子冠珠陶瓷在为期21天的开业活动中,将更多的生活元素融入到展示空间,为消费者带来全新的购物体验。同时签单过程中穿插精?#23478;?#27969;策略,将具有铺贴大气、纹理流畅、更少缝隙、便于清洁等属性的岩板推介给消费者,让岩板销售比例占比高达1:1,平均每单都有岩板!


                    

                    《冠珠设计家》业主游园会,感受当今潮流家装文化,2天内连续产出30多单!


                       


                    《小区专场团购会》,精准邀约,为消费者带来全新的购物体验,当晚产出50多单!

                    

                    开业活动期间,石河子冠珠陶瓷签下200多单,实现回款超过400万。
                    04
                    任县冠珠陶瓷旗舰店盛大开幕
                    小县城大能量,河北省任县冠珠陶瓷建立起700㎡旗舰店,借助品牌?#26408;?#33829;模式和设计理念,满足消费者品质生活的追求,让消费者的满意度成为品质生活优选的新起点。

                    开业活动期间,任县冠珠狂签82单,业绩是平时的2.5倍,最高单值更是达到12万+。

                  现场人气火爆,成单不断增?#25317;?#35868;?#31069;?#32463;销商为你解答!

                    Q
                    小县城为什么敢建700㎡新店?
                    老板:因为形象领先于同行更有利于销售,活动期间平均单值3W+,最大达到12W+,以前只有一两万。
                    Q
                    都说市场不景气,为什么还坚持做营销活动?
                    老板:我认为不景气是因为经营者思路不清晰、缺乏行动力和专业系?#24120;?#27809;装店之前不做活动?#33402;?#36793;一个月只卖二十来单。今天开业已经签下了82单,剩下的下午能全部签完,主要是人手不够签单要排?#26377;?#35201;点时间。
                    Q
                    效果这么好,活动投入不小吧?
                    老板:还真没花多少钱,就小几万块钱,主要是有冠珠总?#23458;?#24191;?#23458;?#20107;专业策划支持,非常?#34892;?#21378;家,连我们小县城也给予如此专业的企划支持,他?#21069;鹽业?#38065;都当做他?#20146;约?#30340;钱在花,真正的小投入大产出。
                    05
                    优惠盛享  佛山、肇庆团购?#23637;?/span>

                    佛山冠珠4月20日总?#23458;毆海?#30701;途近距离总?#23458;?#36141;精准式方案策划,?#21280;?6户,签单40户。

                   

                    肇庆冠珠4月21日总?#23458;毆海?#39640;规格享受式团购之旅,现场总?#23186;?#24149;形式促销活动,活动成单50单。

                         当下市场还面临?#27431;?#22320;产疲软、精装率激增、渠道分流导致门店引流成本高、营销活动模式单一等问题,困?#25243;?#32456;端经销商。在新零售领域,若没有迭代的用户思维和营销策略,必然会走进不敢做,或做不好的不良循环。

                     

                    服务终端,共创未来。当经销商在转型、营销等方面遇到问题时,冠珠终端推广部都能凭借专业系统的营销策略企划,随时为他们提供量身定制的营销活动,助力经销商在终端新零售板块实现品牌口碑传播、渠道引流、高值产品销售、现金回笼等多角度、全方位的提升,为客户的发展提供源源不断的新动力。

                    您的需求就是我们的服务目标,如果需要制定营销方案,请长按二维码即刻与我们沟通。



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