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                  冠珠新闻

                  中国品牌日 | 冠珠陶瓷匠心品质铸就每一块瓷砖

                  2019.05.11 浏览:

                        经国务?#21495;?#20934;,自2017年起,将每年5月10日设立为“中国品牌日”。品牌日的设立,对于中国品牌而言,具有非同凡响的意义。


                    作为新明珠陶瓷集团历时二十多载倾力打造的瓷砖品牌,冠珠陶瓷始终如一日,执着于对产品质量的?#38750;螅浴?#26377;建筑的地方,就有冠珠陶瓷”为目标,?#28020;?#27665;族品牌 中华风采”为发展理念,树立了自强不息的民族品牌。
                    

                  携手国民女神  实现品牌升级
                    历史沉淀品牌?#33258;蹋?#30524;界成就品牌之路。经过20多年的发展,冠珠陶瓷?#26377;?#21040;大,从大到强,如今已发展成为中国陶瓷的知名品牌。2016年,冠珠陶瓷更是签约国民女神Angelababy为最新的代言人,实现品牌形象与服务双面升级,共同牵手推动冠珠品牌走向另一个辉煌。


                    新明珠陶瓷集团董事长叶德林(左)签约国民女神Angelababy(右)
                    绿色智能工厂  创新产品研究
                    在转型之路上,冠珠陶瓷渐渐从"制造"走向"智造",实现企业的转型升级,成为佛山陶瓷行业一张闪光的名片,也是"佛山智造"行业转型升级之路的楷模。
                    新明珠绿色智能制造工厂打造的绿色智能生产线,为新明珠产品提供了强大的研发生产实力。在这条智能示范线上面,工人只需在控制室里操控电脑,就可以完成整个生产过程的控制,从配?#31995;?#25171;包入库,实现全面自动化生产。



                    

                   冠珠陶瓷在原料上精挑细选,工艺上精益求精,所生产的每片瓷砖都经过了600 多道工序?#26408;?#24515;打造,与数十项物理性能检测和表面效果把关。



                     在同质化?#29616;?#30340;陶瓷行业中,每年创新推出多款有影响力的新产品。大理石瓷砖、天然石瓷砖、抛光砖、全抛釉、仿古砖、瓷片、外墙砖等品类齐全,具备纹理流畅、防污耐磨、细腻触?#23567;?#21560;水?#23454;?#31561;优势。


                         新品石墨烯智暖芯瓷砖,运用石墨烯优异的导电、导热性,实现有效电热转换效率高达99%,30年无忧使用。目前已实现通过温控系统APP来远程预设温度,实时监控能耗。
                    

                                                                              匠心铸就品质  荣誉见证初心
                    一路走来,冠珠陶瓷凭借诚信立企和不懈努力,受到了各级领导和知名人士的称赞,赢得了消费者和社会各界的普遍认可。在此过程中,先后荣获"广东省高新技术企业"、"佛山市政府质量奖"、“陶瓷十大品牌”等荣誉,已经连续十四年蝉联中国500最具价值品牌,成功竞标并将产品应用于北京首都国际机场、广州猎德村、迪拜商场等重点工程。


                    
                    焕新店面形象  升级消费体验
                    随着时尚潮流的发展与生活?#38750;?#30340;提升,2018年冠珠陶瓷顺应时代变化,整合内外部强大的设计力量,全面开启“店面升级计划?#20445;?#24314;立旗舰店、综合店、精品店、社区店、仿古店、岩板风尚馆六大店面体系,通过形象、渠道和服务的升级,全面打造冠珠“新零售”。


                    
                    五大生产基地、四大工业园、10000多名员工、60多条生产线。冠珠陶瓷,用品质铸就品牌、依靠科技推动品牌、凭借口碑传播品牌,让品牌价值不断提升。
                    “有建筑的地方,就有冠珠陶瓷”是我们的企业愿景,冠珠陶瓷正以?#32422;?#30340;实力与价值推动佛山品牌在全球崛起,打响佛山、中国品牌。 

                  看了此文的还看了:新形象·新营销·新策略 | 冠珠陶瓷4月终端营销活动概览


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